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" ... As a tech analyst, I spend a lot of time writing about the latest product announcements and market moves. However, those topics aren’t the only story when it comes to the companies I cover. I also enjoy the opportunity to peek at company culture and the sort of “softer” areas of the industry that tend to get a little less attention, despite their importance—which is only rising as more socially conscious millennials and zoomers matriculate up into the workforce. ... "
" ... Capturing the attention of gen Z, the first truly digitally native generation, that grew up scrolling and switching between apps and screen is the key in the long run. We know from consumer research that these so-called zoomers are unlikely to use many different apps and will look for marketplaces that offer their favourite brands. This gives centralized platforms like Shopify’s Shop an edge. We’ve also learned that zoomers like to shop in a context where they can see what their friends buy and where they can have a direct connection with a brand. This tendency fits with what Venmo, Facebook, Instagram and the likes are trying to cater to with a focus on social sharing, brand visibility and convenience. Young people shopping directly on social media apps like Instagram, TikTok, or WeChat is no longer a fad, it’s here to stay and therefore the integration between retailers and payment platforms is necessary and inevitable. ... "
" ... Having alternatives to cash is also catching on with Generation X, as Pew found that 34% of adults under the age of 50 also never use cash at checkout during the week. But ultimately zoomers are primed to take the demand for alternative payment options to the next level as they emerge as a more engaged, mobile-first consumer segment. ... "
" ... If we reflected on the realities of our current business office working hours, there is no executive leadership team that I know of that is not starting to discuss the implications of online fatigue, and for many good reasons - as many of our employees and colleagues are sharing stories that they feel they are becoming zombie zoomers. The new realities of a day is often a series of movements jumping from diverse collaboration tools like: Zoom, Microsoft Teams, Webex, Skype, or What’s App - all with the intent to connect, collaborate and contribute. Our office worker eyes are getting tired, and our employees are simply not taking enough mental health breaks away from their technology toolkits. ... "