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" ... Have a look through five separate studies below from 2014 - 2015, across different digital ad types, that show bot activity in the 80 - 90% range. More careful buying (e.g. using very strict whitelists of sites, checking your own analytics for anomalies, etc.) have led to cleaner campaigns for those to care. But still too many marketers are going for “reach and frequency” — when buying large quantities of ad impressions at low prices, they are still exposed to fraud, even if it is not detected as invalid. ... "
" ... Merchants should also consider a POS “lockdown” strategy, using technology that whitelists authorized processors. If any systems or software comes in contact with the POS that’s not whitelisted, the system automatically shuts off and locks down completely until the issue is resolved, preventing any fraudulent transactions from being processed. ... "
" ... More and more brands are turning to whitelists as a way of streamlining their media buying process. Whitelisting as a strategy allows brands to cherry-pick exact contextual placements and tailor ideal, brand-safe media environments for their brands. Placement brand safety reporting is exponentially easier, as you've already defined the content terrain you operate in, rather than relying solely on contextual signals from within a sea of continually growing user-generated content, especially on social media platforms. ... "
" ... Recent changes to shipping regulations have changed some sanctions laws from using a blacklist to using a whitelist. Rather than rule out a shipping company, as ship ownership is very complex, the rules involve ships applying to be on whitelists – on a ship-by-ship basis. While this is more accurate, it adds another level of complexity in shipping. The start to any system must to accurately identify each ship in use. ... "