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" ... Besides these two more unconventional wellsprings of knowledge, BCG also goes down a well trodden path in academic research, namely using past insights as inspiration for new projects. Most articles have a section on limitations at the end, a fertile hunting ground for new PhD students looking for questions not yet answered. BCG has a particular eye on articles in scientific journals (PNAS and Science), business magazines and press (Harvard Business Review, Sloan Management Review, The Economist, Wall Street Journal), and their own in-house newsletter. But unpublished ideas, discussions and cases are also captured, using a log-book of headlines, stories the institute might want to write one day. Many journalists do this (as it turns out, this very story was a headline on my Forbes story idea list before I approached Reeves). Some of these headlines get an abstract at some point, some turn into real stories. ... "
" ... Computer programmers are familiar with the phrase, “garbage in, garbage out.” Those who would innovate need to understand that anemic ideas in, leads to poor results out. Organizations that lack an ethos supportive of creativity and the room for imagination to flower will likely have a stunted innovation process. Ideas are the fuel for innovation - the better the ideas, the more robust the outcome. Preserving the wellsprings of imagination - diversity of workforce, white space, resources, tolerance for a reasonable level of creative inefficiency - all contribute to the ability to reimagine. ... "
" ... Creativity and ideation are the wellsprings of innovation. But companies must perform the hard work that will allow inspiration to grow into successful new products, services, and businesses. In this way, they can provide real solutions to customers’ needs while successfully leveraging innovation to accelerate their financial growth. ... "