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" ... And on top of that, she can now spend more time and focus delivering value for clients because she’s not wasting time looking for clients because she doesn’t know how to pull the levers to get them. ... "
" ... However, we risk wasting all of this hard work when customers are not met with an intuitive purchasing system –– and this isn’t limited to user experience. Brands have an additional opportunity to make purchasing easy by educating consumers along the way. Similar to when customers first considered our product or service, we have to meet them where they’re at. ... "
" ... If you are buying ads through programmatic channels, chances are you are wasting money on unnecessary supply chain costs. This means less and less of every dollar you spend in digital is actually going towards showing ads, because it went into the pockets of ad tech middlemen in the supply chain. Of course they are touting how magical their snake oil is, but take a closer look at your spending and it drove any incremental outcomes for you. Certainly there were incremental costs, but did you get anything more from using those magical ad tech things. Multiple studies over the years have shown that at least 50% of your dollar goes into middlemen’s pockets and less than half goes towards showing ads. What if you could save this 50% tax, and buy ads directly from a few good publishers, you know, the ones that have real human audiences? If you ads are shown, and shown to humans, you will actually have a marketing uplift from their digital ad spending. And your CFO would be very proud of you. ... "
" ... MY TAKE: We are wasting time, treasure and talent. It would be great if business schools would teach entrepreneurs and entrepreneurial students the skills and strategies to become business geniuses, financial geniuses, and organizational geniuses in an emerging trend or industry instead of wasting time and wealth on pitch competitions, incubators, and shark tanks. ... "
" ... Maybe your paid search campaign's conversion rate isn't where you want it to be, or maybe you feel like you have a strong list of focused keywords. In either case, having a negative keyword list is beneficial because it prevents you from wasting ad spend on unqualified clicks and helps ensure that your PPC campaigns are as targeted as possible. ... "