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" ... Readers will learn about the history and the role of various admissions elements that are increasingly in the public eye: institutional marketing and recruiting, the rise of enrollment management, the college ratings race, standardized testing, tuition discounting and financial aid, early decision and early action admissions, the role of family wealth, legacies and athletics in admission decisions, grade inflation, waitlisting, the Common App, the “shaping” of a first-year class, college affordability, and the post-graduation payoffs of elite colleges and different college majors. ... "