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" ... 1. Top-of-the-funnel leads: This is where you find people not yet actively looking to buy or sell a home but who may change their minds. They could also be in the early stages and not realize they are getting close to buying or selling, but their actions may indicate to a marketer that they are on the path to buying a home soon. For example, people who are planning a wedding are often on the path to buying a home. People about to expand their families are also often on the path to upsizing their homes, even if they don’t already know it. At the top of the sales funnel, the focus is on getting to know people through the actions they are taking online (i.e., the content they are viewing or clicking). I recommended tools like Facebook, Instagram and other social media platforms. ... "
" ... If you’re thinking about upsizing in retirement, planning early can be the key to making the dream a reality. ... "