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" ... Robert Rodriguez during the announcement of El Rey's partnership with Univision during May upfronts ... [+] in 2013. (Photo: Veronica Villafañe) ... "
" ... Strategically, the upfronts represent an opportunity for marketers who wish to plan their media year ahead of time. As long as there are national marketers and big-reach media properties, this will always be the case. Growing businesses will always need to reach and engage with their consumers. The transactional component varies year to year. In each upfronts season, there are nuances. This year, the big questions are about the role of streaming media and audience targeting in the negotiation. The new elements each season are typically the loudest — 90% of the discussion that in reality represents less than 15% of the actual commits.” ... "
" ... With the upfronts still scheduled for May, television ad marketplace will continue to run on a broadcast calendar starting in late September, instead of a calendar year, which most advertisers prefer. Nonetheless, there will be a few changes to this year’s upfronts. In a first, there will be several separate presentations strictly covering the use of data and advanced audience analytics. Also, there will be a greater focus on cross platform, the selling of ads on linear TV combined with streaming video. ... "