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" ... A similar pattern emerged when we asked our sample of smartphone users to tell us their most common reason for unsubscribing to a brand's email. Nearly 60% pointed a finger at too many emails, and just over 20% said irrelevant emails. Apparently, even this preferred channel is vulnerable when customers perceive it as nothing more than a constant bombardment of unnecessary information. ... "
" ... Businesses that used to email me once a month are now emailing me daily. This smacks of desperation. It adds to my inbox clutter, forces me to take the time to delete the unwanted emails, and ultimately leads to me unsubscribing and severing the connection completely. I don’t want to never hear from these businesses, but unsubscribing is the easiest way to turn off the fire hose. ... "
" ... If you’re doing email right, it means people have opted into receiving emails from your brand. Don’t underestimate the value of that agreement. It means there is a certain level of trust that person has in what you do and how you do it. Your mission (should you choose to accept it) is to grow that trust over time. That means you provide a blend of messaging (not just promotions) and that you consistently deliver value to your readers. If customers stay engaged by opening and clicking on your emails (and, of course, not unsubscribing), your trust level keeps going up. This is incredibly important and powerful. ... "
" ... Notable top-level notes. Of the 300 people surveyed, 84% have Netflix, 53% have Amazon Prime and 48% have Hulu. 55% would be interested in adding more streaming services to their content option library. 66% would consider unsubscribing from one or more services to make room for a new one. ... "
" ... The only way to stop the data collection is by opting out, unsubscribing and stopping websites from collecting cookies—files that hold a small amount of data on a specific user and website. ... "