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" ... A competitor, Plowman says, found that when people were emailed about their subscriptions renewing, some fraction immediately unsubscribed. Result: the company stopped sending that email. ... "
" ... Also be careful about how often you send an e-newsletter. Have you ever unsubscribed to a business's emails because you were receiving them all the time? Exactly. After a while, you come to believe that the business's messages are no longer important; in fact, receiving them becomes bothersome. So be strategic in how often you send one out, and make sure that when you do, each email contains relevant and important information for your customers. This will make them feel special when receiving them. It also can make them more likely to click through to your site or buy from you. ... "
" ... At the same time that the Lightning relied more on email communications, the rate at which fans unsubscribed from emails declined. That’s because each email went to a smaller number of people, targeted to their interests. ... "
" ... By mid-June, the fallout from all these popular male YouTubers and their videos got so bad, Keemstar took about two weeks off as host of his own show. During that period hundreds of thousands of people unsubscribed from the DramaAlert channel, and at the encouragement of the aforementioned YouTubers, subscribed to Keemstar’s main competitor, the generally nice guy known as “Scarce.” At the start of the summer, Scarce had just over one million subscribers...now he has almost three million. ... "
" ... You see golden activity around you on LinkedIn, such as articles, posts, information, debates, research, shares — tons of read-worthy content at your disposal. But you quickly overlook it as you spend your time searching for available email addresses. You add them quickly, selfishly and without consent to your mailing list, then end up with a swarm of "unsubscribed" emails in your inbox rather than those business inquiries you were anxiously waiting for. ... "