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" ... Christensen’s book with Eyring occurred, perhaps not coincidentally, at the exact time when college enrollments peaked. According to the National Student Clearinghouse, in the fall of 2011 the unduplicated headcount of 19,791,149 was over 1,825,000 greater than that enrollment eight years later, 2019. “Disruptive innovation” has been at work to a considerable extent, and schools slow to embrace change perhaps have been most endangered. ... "
" ... Or, as Eric Meyrowitz, Hearst Television’s SVP, Sales noted “Television’s inherent advantage of unduplicated reach for advertisers will become even greater with the added benefit of enhanced targeting and performance attribution.” ... "
" ... The network’s summer movie premieres, part of the channel’s Summer Nights programming scored well this season. According to data released by Hallmark Channel and based on Nielsen Live + SD Highlights (excluding news and sports), three new premieres averaged a 2.3 Household rating, 2.1 million Total Viewers, and 247,000 Women ages 25-54. Three premieres reached 5.8 million unduplicated Total Viewers. Summer Nights overall, reached 22.4 million. ... "
" ... The potential for addressable TV advertising could be big. Mitch Oscar, the director of advanced TV strategy for USIM says currently, there are about 54 million MVPD (cable, telco or satellite) households that are linear addressable and 35 million that are ad supported video-on-demand addressable households. As a result, Oscar estimates there are 66 million unduplicated addressable TV households. In addition, Mitch Oscar also notes there are also about 25 million homes with web enhanced TV sets currently capable of receiving addressable TV advertising via automated content recognition (ACR). Some of these homes however, may also be an MVPD subscriber. ... "
" ... “This strategic move represents the next step in the natural evolution of audience measurement,” Nexstar President Tim Busch said in a press release. “Our sales force will be able to talk to all advertisers—big or small, national or local—in an informed, fact-based manner about maximizing the reach and effectiveness of their spending across every available media channel and every viewer will be counted, no matter where or when they watch. In addition, advertisers will be able to universally target their customers regardless of the distribution platform and monitor the results through unduplicated audience measurement.” ... "