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" ... Agencies make money on billable hours. So anything that helps them increase the hours they could bill for is desirable for their bottom line. But are those things useful and effective for their clients’ digital marketing campaigns? As the quote above illustrates, shifting dollars from TV to digital was more profitable for the agency; and the extra work needed to be done in the minutiae of planning and executing digital campaigns certainly helped the agency burn through more hours. Is that why we’ve witnessed too many big brands shift too much of their ad spend from TV to digital, and thus underspend on basic top-of-funnel brand awareness? I’ll leave this for Professors Mark Ritson and Karen Nelson-Field to address elsewhere. ... "
" ... It is not uncommon for a multinational enterprise to experience a change in its compliance framework every day in the local, federal, industry or corporate bylaws framework. Furthermore, data protection is concerned with the protection of digital information within the boundaries of the infrastructure technology domain. However, the perimeter of this domain is ever-expanding, from the main data center to the cloud, the edge and mobile devices. Securing and protecting an IT landscape can be costly, and companies usually rely on the absolute minimum. They underspend on security because they don’t consider themselves a target — or worse, they focus on short-term gains by cost-cutting rather than considering the long-term benefits of asset protection. Lastly, the ability to demonstrate an auditable capability to meet legislative, regulatory and industrial obligations has brought strain to organizations and the auditors. ... "
" ... Never has there been so much global capital. Never has money been so cheap and yet so poorly used. Some $8 trillion is earning 0% or less, alongside massive infrastructure underspend and no growth in real wages: a poor societal outcome. ... "