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" ... Fraud is often viewed in the context of the bottom line. However, among the most underrecognized consequences is the near- and long-term impact it can have on topline revenue. There is often an opportunity cost associated with fraud prevention. Approaches that burden legitimate shoppers can be a conversion killer and put customer lifetime value in jeopardy. Consider that 30% of respondents to 451’s Q2 consumer survey said that a transaction being mistakenly declined would significantly influence their likelihood to stop shopping with a preferred brand or retailer. Similarly, dialing back return policies and new customer promotions as a result of fraud inevitably harms relationships with the good shoppers that those policies were first intended for. Merchants may also avoid new revenue opportunities, such as entering a new geographical market, due to concerns over fraud risk. ... "
" ... I’ve been an eyewitness to corporate sustainable investing through my work in the sustainable finance sector, and I co-founded the values-based financial services company OpenInvest, which provides ESG investment management products and impact reporting services. While many factors are at play, I believe three underrecognized drivers will converge to make 2021 a perfect storm for change: politics, technology, and storytelling. ... "
" ... Storm anxiety is a significant and underrecognized problem in meteorology. While there are plenty of weather enthusiasts who salivate over a tornado watch, not everyone is thrilled by the prospect of huge tornadoes churning away on the horizon. ... "