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" ... Some companies intentionally underprice their products or services, especially when they’re first starting out and want to get an edge on the competition. While this may work initially, it can undermine your growth efforts over time. ... "
" ... SpaceX founder Elon Musk has been seeking this status for many years, and heaven knows his company has proven itself. In addition to introducing innovations such as reusable launch vehicles, it has managed to underprice even the Chinese in commercial competitions with its novel business strategy. ... "
" ... Spaeth: Without brand awareness and preference, a new brand has few options. If a brand has less overhead, for example, it can underprice the market leaders without bankrupting their own business. But in time, the brand will want to increase its price and margin, which will require brand differentiation. ... "
" ... We're so focused on one thing, we've been focusing on for 10 years, which is to get that perfect build of meat from plants...We're trying to underprice animal protein in at least one category of one product and you can do it on price, on nutrition, and taste." ... "
" ... Woodring notes that making new plastic is always cheaper than recycling, barring much higher oil prices. Three things that he suggests would help increase the recycling rate worldwide are: smarter product design, better sorting of the waste stream on collection, and paying a higher price to send trash to landfills, which he feels municipalities like Hong Kong underprice. ... "