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" ... Putting aside political leanings, every CMO can relate to Parscale’s situation — underfinanced and overwhelmed, with few advantages over the competition apart from creativity, resourcefulness and grit. But Facebook and tools like those leveraged by Cambridge Analytica herald a new era in marketing, in which targeted messages can be delivered to specific individuals at a scale once reserved for the un-targeted mediums of network TV and radio. The playing field has leveled. ... "