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" ... From an economic perspective, marketers are the “first responders.” It’s our responsibility to lean into a crisis and clear a path forward, protect resources and resuscitate as needed. When it comes to public safety, first responders rely on proven checklists and protocols, yet I find that marketers too often feel underequipped to react. This need not be the case. ... "
" ... Hugo Chavez repeated those mistakes very precisely, convinced that any disagreement with his plans had its origins in political opposition and insisting that his ideology was so superior that it could overcome all technical problems. (This is common with ideologues and populists; Mussolini always sent underequipped soldiers into battle claiming fascism would provide victory.) Chavez’ firing of the senior management of Petroleos de Venezuela, which triggered a strike and mass dismissal of most managers and skilled professionals, crippled the company. Oil production is now about 20% of the level when he took office. ... "
" ... It is easy to make the mistake of focusing too much on one component. Too much focus on people, and employees are overqualified and underequipped. Too much focus on processes, and all you have is a theory with nothing to support it. Too much focus on technology, and you can have a very expensive system that people don't actually know how to use or why they should. ... "