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" ... This move toward video – and unboxing videos, in particular – makes sense. Many high-production videos of products only showcase the most positive aspects. In an unboxing video, the product is stripped down to an experience more in line with reality. Potential customers can get a real sense of your product. In the same way customer reviews give a real-world view into how people feel about a product, an unboxing video gives your potential customers a window into what it’s like to buy your product without actually having to buy it first. ... "
" ... We will be the first to launch solely direct to consumer controlling everything from sourcing and ingredients to quality in manufacturing to packaging and unboxing and bringing it back for an easy to dial up or dial down subscription based model. We joke about how god awful it is to have to go to the drugstore, ring the shame bell and wait for someone to unlock a dingy plastic cabinet, while you pick a formula for your baby in-between cat food and diapers. I hope parents see this as not buying Bobbie, but instead you will join Bobbie. The education, support, community that are all just as important as the product. ... "