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" ... Christopher: The B Corp stamp is essentially a trustmark, which has become more important in times when consumer habits are radically shifting toward e-commerce without touchpoints and familiar validating mechanisms. In southern circles I shy away from using aggrandizing words like “movement” to describe B Corp because I think the model speaks for itself. B Corp certification means that a company has undergone a thorough vetting of its employment policies, supply chains, charitable giving, and other triple-bottom-line metrics. It would and should be very difficult to greenwash B Corp, so for companies looking to connect with conscientious consumers, it is in my opinion the best stamp for doing so. ... "