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" ... We wanted to make those investments and our partners at Pinewood wanted to stay in the facilities business. So we shook hands on how to separate and part of that was we knew we were going to have to rebrand. Branding is being able to authentically tell the world what you are actually doing. We had two goals with that. One was we wanted to carry forward our U.K. heritage that we began with Pinewood as an 85 year old brand. We were hoping to do something that would allow us to carry forward our British heritage, but we also needed to sort of tell the world that we were now a three pillar business and what those pillars were. During the whole rebranding process I found myself focusing on Stonehenge, which is right down the road from Pinewood in London. It happened to match our three pillars of business perfectly. It was a very purpose-built place. It's rich with stories and it was the most advanced technology of its time. We thought, “That's interesting. Those are our three pillars as well — purpose-built, focused on stories and storytelling, and providing industry-leading technology.” And then I learned that the three stone structure in Stonehenge is called a trilith. And triliths are seen all around the world often as gateways to very interesting places, often gateways to inspiration. We thought that was a perfect match for what we are building. And so with that, we committed to the name Trilith and our three pillar business. ... "