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" ... Adding new offerings, particularly building out Turchetti's digital presence, has allowed Turkette’s business to have even more touchpoints with customers — while still being contactless. ... "
" ... If you're new to omnichannel marketing, start small. Select up to three channels and focus on a specific campaign over a defined time period. Focus your efforts on the channels and touchpoints where your customers and prospects spend the most time. For example, if your customers use Facebook much more than Twitter and opt for mobile shopping rather than desktop shopping, build a robust omnichannel strategy for those outlets before expanding to other channels. ... "
" ... When creating content from your personal brand pillars, you need to identify the key touchpoints that have an influence or impact. It’s like being asked to bring a dish to Christmas lunch. If you want to be known for pavlova, you’d be giving yourself an opportunity if you offer to bring dessert. Those opportunities are the touchpoints for your positioning. ... "