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" ... 4. Share what other customers think about your product or service (reviews and testimonials). ... "
" ... Hiring someone to help with your publicity is a big decision. You’ve got to go off of countless testimonials and websites to try and find the best option for your business. From those who don’t have experience working with PR agencies to those who do, the process can be incredibly challenging. And let’s face it: your company is making a huge financial investment in whatever option you decide on, so it’s important that you try to do it right the first time. ... "
" ... Reputation: Take a look at reviews on everything from LinkedIn to Glassdoor to Yelp. See if you can find client testimonials, and if so, get in touch with those people to see if they’ll say more than what appears on a website. Also see if the company is in the press (most reputable companies will have a “newsroom” tab on their website). See what is said in the articles and if what you read matches descriptions on the company website. ... "
" ... • Add testimonials from satisfied customers. ... "
" ... • Specific case studies from previous solutions and customer testimonials ... "