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" ... An ideal customer profile is made up of the specific parameters you use to identify a customer that is most likely to result in a sale or engagement for your company. When building out your ICP, it’s important to think from big to small. Think vertical-first and get more specific from there. We go from the vertical and sub-vertical into firmographic and technographic data, company size, geography, the budget for our services and any other unique considerations. ... "
" ... • Finding the companies that need your product by 1.) meeting with sales to get buy-in on taking an account-based marketing approach, and 2.) working together to identify your ideal customer profile (ICP) based on firmographic, technographic, behavioral and spend intelligence. ... "