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" ... In most larger organizations, this type of feedback is rarely gathered or incorporated into major presentations. I always get a kick out of people who speak about Six Sigma strategies for seeking out defects and improvements in business practices, yet never seem to think that presentations should be a part of this process. This is a real bureaucratic danger: A marketing or sales presentation is written and rewritten twenty times, and then seventeen different people review and approve it before it is ever tested in front of an audience. And then the presen- tation is treated as if it were the Gospel and to change one word of it would be a sacrilege. It’s the same bor- ing presentation, therefore, that’s given thirty times over the next eleven months. This is such a gigantic waste of money. It’s fine for corporations to approve key messages at an executive level, but the delivery of those messages should be continually improved and refined. ... "