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" ... At first, Sagi invested his own capital into the business and tapped friends and family as their first investors. Instead of hiring strictly in Silicon Valley, one of the most expensive labor markets in the world, they built a distributed team in the US and Latin America to hire top engineering talent. They built out the entire platform and once they had a working product, they started pitching Hourly to investors. ... "
" ... I wanted to feature a woman that I looked up to who already had a successful career, but a career that evolved with the times. I thought that was really helpful to both younger professionals and older professionals. So, I tapped my best friend's mom, Diane di Costanzo, who is in her late fifties. ... "
" ... Not familiar with those studies? Milgram tapped into the power of social obedience to show how everyday people could be coerced into administering a high-voltage electric shock to another person every time he or she answered a question wrong. Zimbardo showed how people, with relatively little guidance at all, could turn into brutalizing prison guards in a (sur)real-life game of cops and robbers. ... "
" ... The women behind this ultra-lean business have tapped their backgrounds in K-12 education and science to create the fast-growing company. ... "
" ... “The company would have had no reason to think of this market, but it was wildly successful,” Sterne says. Here, insights were successful because a company defined a problem—the brand needed data about overlooked but potentially profitable customer segments—and tapped AI for guidance. ... "