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" ... In a post-pandemic world where nearly everything is now like pizza and available for pickup or delivery within 30 minutes or less, the only tried and true long-term points of differentiation between a physical and a digital retail experience are the last two points, the idea of taction — i.e the ability to touch and feel products or to get the help or “service” one needs for confidence in a purchase — and the sheer joy of shopping itself. All else is done as well if not better digitally than inside of a physical store. ... "
" ... We all want Canada Goose jackets now because of one important psychological element in physical retailing that is difficult to simulate online — taction, i.e. the ability to touch and experience products in a way that gives one confidence in a purchase. ... "