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" ... Teams requiring operational visibility have expanded beyond sysadmins and IT Ops analysts — even developers are taking greater ownership of knowing what’s going on for a better customer experience. To effectively do this, all roles need visibility inside their entire architecture — from third-party apps and services to their own — to fix and eventually prevent problems. When that capability is built-in — the premise of observability — it not only makes visibility easier, enables greater insight and leaves more time for more strategic initiatives, but it’s also critical to the overall success of Site Reliability Engineering (SRE). This provides a bridge between developers releasing code and operators maintaining infrastructure affected by code. On top of this, it shifts some of the monitoring workload onto development. ... "
" ... The tone and technicality of the content in a video that’s on your website’s homepage and social media should be completely different from that of a white paper that a few targeted prospects are downloading. And along the same lines, where exactly you post content and engage your audience should be very strategic and well-researched. Maybe you’re targeting sysadmins who frequent Twitter, Reddit and obscure blogs but never log in to Facebook. Perfecting this game of hide-and-seek is especially tricky when marketing technical B2B products. As always, keep a close eye on what’s working and what’s not so you can fine-tune quickly and iteratively. And don’t be afraid to survey your top customers to find out where they look for similar information. ... "