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" ... Saving electricity faces more and tougher structural obstacles than saving fuel. Devices that use electricity are more likely to be bought by a different party than will pay the energy bills, creating a “split incentive.” Buildings use nearly three-fourths of U.S. electricity, roughly half each in commercial buildings and households. In rental properties, why should the landlord improve efficiency for the building when tenants pay the utility bills, why should the tenants improve a building they don’t own, and why should they even improve their own equipment if their electric bill is prorated on floorspace rather than submetered? In households, many appliances are bought by a developer, landlord, or public housing authority who doesn’t pay the energy bills, whereas an industrial boiler, heavy vehicle, fleet van, or personal auto is more likely to be chosen by its subsequent fuel-buyer. No wonder electricity use in buildings is less sensitive to price than in industry. ... "