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" ... Categories are important because in the typical spirits competition the judging is within a specific subcategory. A 10 YO Islay peated whisky that gets a double gold is being judged both against other 10 YO and younger Islay peated whiskies and against each judge’s standard of what a 10 YO Islay peated whisky should taste like. Judging isn’t on a curve. You must meet the collective standard of the judging panel. Some years there are no Double Gold or Gold Outstanding medals given out in a subcategory. ... "
" ... Cognitive computing is a subcategory of AI that comes closest to mimicking human cognition – and in that, it opens numerous doors for companies to improve customer engagement, internal efficiency and maximize growth. The technology’s intent is, indeed, slightly different from the traditional promise of AI technology – but in that difference, cognitive computing puts emphasis on augmenting human capabilities and helping professionals perform better, rather than acting as a replacement for human skills. ... "
" ... Consumers typically search according to the most natural keywords that come to mind, regardless of accuracy. Retailers, on the other hand, want their catalog and product taxonomy to be as accurate as possible but suffer from inconsistency and inadequate keywords. The big challenge is bridging the inherent gap between the two. This becomes particularly apparent during subcategory classification, when context and detail are almost always necessary to successfully identify a product. ... "
" ... I did not need to do an extensive market research study to determine this as Amazon publicly publishes the top selling products by subcategory. Anecdotally, I also took look at what my friends, family and I buy from Amazon related to store brands. I buy Amazon store brands products that I get soaked on by the big brands. Wait, you did not like to pay $50 for that HDMI cable when a comparable product was offered for $7? ... "
" ... These two browse nodes are technically both correct for your shoes, but it will be nearly impossible for you to earn the Amazon Best Seller badge in the second browse node. The subcategory “Shoes” is simply too broad and far too competitive. ... "