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" ... Fast-forward to 2019, in our highly-connected world brimming over with clickbait, #ads and #sponcon. Personal blogging has largely evolved from long-form essays to mobile-friendly listicle posts and image-centric social media content. An entire industry has risen around online personalities promoting products. But this industry is going to suffer the same fate as traditional advertising if we can’t recapture some of the reasons that made it successful in the first place. ... "
" ... To be sure, Fjeld has thought more entrepreneurially than some other bread influencers, many of whom are only now considering whether their newfound popularity can produce dough beyond the kind they bake at 475 degrees. They are crossing important economic milestones: the 50,000- and 100,000-follower marks on Instagram. An influencer with 50,000 followers (around the point that brands begin taking serious notice) normally charge a minimum of $100 per ad-sponsored Instagram post, or so-called sponcon. This rate increases to as much $500 to $1,000 per post at 100,000 followers (an even stronger marker of legitimacy and reach to brands) and grows proportionally from there. Generally, an influencer’s total followers correlates to earnings: Someone with 100,000 followers can do $100,000 annually and so on—either partially or entirely driven through sponcon. Few bread influencers have fully monetized their accounts like this. Their fame is too new, having arrived only in the last few days. ... "