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" ... After a two decade-long game of trial-and-error, Christopher finally released OGX in 2006. Without a multi-million dollar budget or access to famous spokesmodels, Christopher focused on the point-of-sale moment, as he calls it. That meant attracting buyers at the shelves, when they are making the split-second decision on a purchase. “Our bottle needed to speak to and catch the attention of our consumers.” ... "