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" ... Point of View (POV): While this acquisition does not solve the lack of a good analytics platform in Salesforce.com today, a Radian6 acquisition delivers social analytics or socialytics capabilities for Salesforce.com. customers. Social media monitoring delivered by Radian6 provides the first step in the journey to engaging customers in social channels. Advanced users often find they need to couple a sentiment analysis tool such as Clarabridge, Lymbix, SPSS, or Textlytics to improve accuracy.Because Salesforce.com customers have proven to be more cutting edge in adopting disruptive technologies, natural synergies will emerge among these CRM pioneers. Whether Salesforce.com can build an SCRM solution in parallel remains the bigger question. ... "