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" ... This past year has been eye opening for many brands. Cracks were exposed and timelines for future plans were sped up in an attempt to pivot and keep afloat. But, many brands also we got a glimpse into what could be coming down the line in the future. Look at ski resorts. They had to shut down the latter half of March of 2020. Even if extreme actions are put into place now, climate change will also make a snowless March the norm. Brands need to be looking down their supply line and having an honest conversation of the effect climate change will have on their business. They need to be making a plan and leveraging the power they have to make a change now. I spoke with Aspen Skiing Company VP of Sustainability, Auden Schendler to learn more about the steps they are taking to protect their brand and their long-time focus on environmental justice. ... "