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" ... Developing your own brand, your personal positioning, is a very important practice and the first step in landing a board seat. You will want to be crisp in distilling your career into three major digestible, thoughtful points. They should include industry background, your functional expertise, and what stage of company you are a best fit for. You want to be able to sloganize your personal brand, who you are, what you stand for, and the value you bring. Brand building can be done before you even have an opportunity, as can a general bio that outlines your background. Preparing for board roles while you are still in an operating role is important as it gives you current credibility. ... "