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" ... A similar form of fraud happens with remarketing. The original concept of remarketing was to target ads to people who have already purchased from a brand before — to get them to buy more. The subtle, but important nuance is whether the person would have bought more on their own anyway, without ever seeing a remarketing ad. Remarketing fraud happens when the ad tech company selling remarketing services uses cookie stuffing or other fraudulent techniques, like manipulating clients’ Google Analytics, to make it appear that they drove the sale, when the sale would have happened anyway. This form of fraud may also be called “organic stealing.” Organic sales are the ones that would have happened anyway, because the human customer knows and likes the brand or has purchased from the ecommerce site before. ... "
" ... If all that sound familiar, then it’s a similar list of recycled and reclaimed materials used by Bentley on its EXP100 GT concept from 2019, and an increasingly common trend among automakers, especially in the luxury EV segment. ... "
" ... In a similar vein, this year has knocked all our consumer habits on their head, which isn’t surprising — we have different needs during a pandemic. This change in consumer habits has created new customer bases for many companies that may be quite different from their pre-Covid-19 customer bases. ... "
" ... Most of the world is in Level 3 lockdown or has a similar metric. For the coming weeks and months, long-distance travel is mostly for essential reasons. Non-essential travel is possible in some low-risk areas, but expect business and occupancy restrictions. ... "
" ... This is similar to the idea of managing your time. Without a plan, you won’t be able to structure your workday effectively. You’ll waste time trying to figure out what needs to get done. Even worse, you may spend too much time and energy on the wrong activities. ... "