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" ... I decided to try it. It was about $200 for a job posting ad in the local newspaper for a Wednesday and a Saturday during the busiest season of the year. To track its value, I created a custom shortlink using Bit.ly, and kept it simple so that readers could easily type it in and go to the job posting. After tracking the ad, I realized that I'd spent $200 for one candidate to view and apply, which could have been used in another medium to yield 40+ candidates. ... "