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" ... First, establish a source of truth and minimize the damage created by rumors or sensationalism. For example, consider a blog, updated as the event unfolds, to describe what has happened, what is affected and the actions that are being taken to mitigate or recover from the attack. Promote the source of truth as you would any marketing campaign (e.g., on social media). Ask the thought leaders you have engaged to promote your brand or product to weigh in with a balanced view of the situation. Then, monitor the buzz (for example, via keywords and Google Alerts) and establish what types of items to react to in the media and how to react to them. ... "
" ... In the same month, Axios political correspondent Jonathan Swan interviewed Trump about his handling of the coronavirus and the upcoming election, wherein Swan refused to entertain Trump’s lies. The conversation was as entertaining as it was shocking, even by today’s standards of sensationalism, and made for many a good meme, such as the cross-referential jibe below. ... "
" ... This may seem “good for business,” but the end game is proving anything but. When social media is reduced to sensationalism, it loses validity and credibility. Users seeking value — looking for more than the cheap dopamine hit of Likes and Follows — will eventually turn elsewhere. To offer a metaphor: we might glance at those salacious headlines screaming from the cover of supermarket tabloids. But for substance, we generally spend our time and money on publications we trust. And so it goes, increasingly, with social media. ... "
" ... To prevent the spreading of harmful content, Facebook built AI systems to automatically identify and remove content related to hate speech and terrorism before anyone sees it. And the company has developed systems to reduce the distribution of borderline content such as sensationalism and misinformation. ... "
" ... · Put things into perspective rather than getting caught up in media sensationalism. ... "