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" ... Especially in distributed/remote work, where workmates of all seniorities may rarely or never actually be in the same room, data must be king. As mentioned earlier, current ad hoc remote work arrangements must be succeeded by data-driven, strategic, replicable processes that address the total gamut of work and work/life integration, beyond productivity. Organizations will need to calibrate their workforces to identify future leaders, standout individual contributors, employees who'd benefit from coaching and training and those without long-term promise. Combining objectives and key results (OKRs) with conversations, feedback and recognition (CFRs), as I've suggested here, can generate unbiased data to enable mutually beneficial calibration without the bias-distorted traditional approaches. ... "
" ... • Define your ideal customer profile (ICP): Interview several customer-facing team members across a variety of seniorities. Audit your customer data to find what firmographic, technographic or other attributes they have in common. Clearly defining who your ideal customer is makes cross-departmental decision-making easier. ... "