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" ... However, to avoid a scattergun approach, marketers should closely attune to insight data to see which platforms hold the most resonance in any given campaign. It’s better to optimize a brand’s presence on a handful of select platforms, and in different ways (for example, an Instagram video will always be snappier than an inline blog video), rather than trying to be everywhere with the same message at once. ... "
" ... In my opinion this is the current situation. In 2015 Satya Nadella led Microsoft has become a progressive, open, web services company. By contrast Google grasps at ageing revenue pillars and neglects the present to concentrate on scattergun projects which overpromise and underdeliver. ... "
" ... Most companies are pushing on with their transformation plans despite the ever-changing challenges. Unsurprisingly, our research tells us that progress has become more difficult. Over the coming months, few organizations will have either the time or resources to support a scattergun approach to digital experimentation. Companies can instead take a bite-sized, focused approach to their Industry 4.0 transformations. ... "
" ... Then, get your message out there daily. Enhance the visibility and credibility. Differentiate yourself. Show up on each and every platform and have growth strategies in place to ensure that this happens. All media is valid and valuable, including print books. A note of caution, though, is to be sure that you are spending money wisely; it is not necessary to scattergun advertising and spend massive amounts of money without knowing the actual effect of your investment. Track and evaluate everything. And, remember: Your network = your net worth. ... "
" ... “With the government putting out relief dollars, they need to target it more instead of having a scattergun approach that they had the first time around. The airline industry, auto industry, banking industry, cruise line industry and others have had specific relief for them. I think restaurants employ more people than those industries do, so I think there needs to be a targeted push to support the restaurants and outflow down to the supply chains.” ... "