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" ... Jones also sees a chasm between how consumer versus enterprise-focused companies promote such rundles. Enterprise-focused companies seem to pursue a land-and-expand approach. Initially, they forgo margin with their sale of augmented reality goggles and wearables for worker safety and maintenance operations in order to recapture this value by later adding more users, features, and content. Consumer product firms are pursuing a different route looking for higher profits earlier thanks to the pricing ceiling Peloton bikes have set early on. On the downside, the same ceiling also prevents them from higher subscription dues beyond $40 a month. ... "