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" ... Cargo's business model makes sense for consumer product brands, too. Market intelligence firm IRI calculates that U.S. shoppers spend over $725 billion per year on consumer packaged goods. With the packaged food upstarts, in particular, taking from the legacy brands in the last few years, the winners must develop omnichannel strategies to get their product to millennials. Their spending power alone will, IRI predicts, reach $240 billion by 2022. According to Cargo's own buyer data posted to its website, its unique consumer "the rideshopper" is a marketer's dream: tech-savvy millennials and Gen Zs who are apt to recommend products. The top 40% among them earn over $100,000 per year, and that demographic slice currently spends over $200 billion a year on consumer goods. ... "