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" ... EF: I would not so much call it a strategy as I would call it an attitude, a way of being open to whatever good influences Millennials and the Generation Z are bringing to fashion. While staying true to ourselves and our identity, we are always ready to embrace some of the aesthetic elements that belong to the younger generations, provided of course that they are consistent and worth integrating into our world. Such as sustainability, for instance: we recently launched Low Impact, a program aimed at reducing the environmental footprint of denim by starting a sustainable manufacturing process through saving water and energy and cutting down CO2 emissions and chemicals. Our low-impact denim is made from cotton and recycled polyester and treated with environmentally-friendly methods. Another Millennial-inspired theme that we embraced is the revisitation of classic workwear styles, which gave birth to our ReWorked chapter, drawing inspiration from workwear styles and turning functional elements into design-oriented aesthetic details. ... "