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" ... Creepy retargeting campaigns turned people off, so when ad blockers became available, consumers signed right up. And while ads were losing their appeal to consumers, acquisition costs were going up for marketers. ... "
" ... Facebook and LinkedIn ads: Running ads on both Facebook and LinkedIn, with a laser focus on your prospective client and territory, is a great way to quickly drive traffic to your real estate company. Additionally, it can be a great tool for retargeting campaigns. ... "
" ... Running fully-integrated cross-channel marketing campaigns is feasible with the latest and greatest technology in the space. Buyers in 2021 and beyond will need more than just an email and a retargeting ad to be convinced. ... "
" ... “People look at the efficiency of paid search, digital ads and Facebook retargeting versus the high direct-mail cost of acquisition and conclude direct mail doesn’t work and digital is really rocking,” he quips. ... "