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" ... • They will also say they don’t want to jeopardize their supply chain which provides them with well-known brand merchandise that suppliers wouldn’t want to see showing up online. Yes, there’s still some opportunity purchasing that is part of the off-price buying mix but increasingly the goods for sale in these stores are programmed, reorderable merchandise made specifically for them. Where there is a brand, it is more likely than not a secondary label that has long since disappeared from mainstream retailers and has been secured by the vendor for the specific purpose of selling through off-price, still insultingly called “third tier” within the trade. The only one who might be embarrassed would be the namesake designer — assuming they were still alive – and that would fade quickly once they cashed their royalty checks. ... "