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" ... “A strong employer brand will help ensure that the best and brightest candidates will choose your company over the competition,” it says. Before you get too comfortable that you’re sleuthing, be aware the site pitches employers that they can “get deep insights into candidate behaviors” and target their ads based on “demographics, location, and behavioral data to reach the right candidates.” What you see on the site will be partly determined by whether the company took Glassdoor up on its offer to “advertise your company on competitors’ profiles or “turn the tables on . . . competitors” by “remov(ing) competing job ads from your company profile.” Perhaps that competing ad is for a job that would make you happier. It’s a game of recruiting ping-pong. You’re the ball. ... "