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" ... He decided to try his luck abroad, bringing his wares to trade shows in Europe and Japan, where he persuaded several high-end retailers like Collette in Paris and 14 oz. in Germany to buy his coats, now renamed Canada Goose because Snow Goose was trademarked in Europe. Before long, the owner of Vice, a downtown Toronto boutique, had spotted the coats in Europe and called to put in an order. The store sold 300 coats one winter. “That was huge at the time,” Reiss says. More important, it gave the brand credibility in Canada. Other retailers followed suit. “We, ironically, reimported it back to Canada,” Reiss says. ... "