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" ... Believe it or not, I've found that consumers actually respond to offers. That explains why the words “sale” and “free” still motivate people to purchase. But who has time to send out emails repeatedly to remind customers to buy? You don't need the extra time — or staff. Marketing automation (Mail Chimp, Constant Contact, Salesforce and HubSpot are just a few companies that offer this) can do the work for you. You can set it up to automate processes such as rebuy reminders and requests for reviews. ... "
" ... Customer retention is the ability of a company to retain its customers over a specified period. If a company has high customer retention, that means its customers continue to rebuy the same products, to resubscribe to the same services or, in some other way, continue buying from that company. ... "