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" ... Graphic health warnings (GHW) threaten serious costs in terms of smoker concentration on fear (as opposed to danger avoidance), defensive processing, and reactance, as well as feelings of low self-esteem and self-efficacy. Finally, GHW has been shown to make tobacco products appear more attractive to certain individuals." ... "
" ... More than fifty years ago, psychologist Jack Brehm introduced his theory of reactance. His experiments showed that people react strongly when they feel their freedom is threatened or specific freedoms are taken away. People will strive to preserve or regain those freedoms. ... "
" ... While getting people to listen to you might sound easy, modern challenges — such as shrinking attention spans, the tendency to multitask and heavy workloads — contribute to audiences often being distracted and difficult to engage. Speakers and presenters also encounter another barrier to influence and engagement: reactance, the cognitive bias that causes us to resist being persuaded or influenced. Let’s face it: People generally do not like to be told what to think and how to act. But for anyone who needs to communicate a message, the ability to overcome reactance is essential to motivate a client or inspire a team. ... "