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" ... Companies now have the benefit of using not just cultural insight and brand planning models, but insight on specific companies and specific people, to inform their strategies. This exists across a blend of first- and third-party sources, incorporating a spectrum of quant and qual data sets. Utilize tools to help with social listening and network analysis and invest in analyst and customer research. Plus, you should aggregate account and stakeholder profiling as well as intel from the sales teams — the actual people calling on target accounts. OK, so we take an almost obsessively comprehensive approach, but any brand can beef up its efforts to collate account-centric insights, making them the foundation of great creative campaigns. ... "