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" ... In the digital marketing sphere, the potential for higher profits comes with one caveat: increased competition. Businesses that used to advertise locally with 10 or 15 competitors are now contending statewide, provincewide, nationwide and even worldwide for market share. For most businesses in most industries, this means 10 or even 100 times the competition, and standing out as the go-to provider for a particular product or service is that much more important. ... "