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" ... The challenge with a services business is a plethora of finite projects; one must replace the revenue of ending projects with newer projects at a faster rate with a very formulaic playbook. Scale and efficiency are often hard due to the bespoke nature of these projectized engagements. Productized services run systematically and continue to produce and grow with or without your person dependency creating predictability. Productization and efficiency can be driven only by targeting a specific type of client and solving specific business problems with the service. The productization also limits bespoke approaches with simpler pricing options, with prepackaged deliverables creating ease of decision-making and clear expectations at the outset. ... "