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" ... I do think the B Corp Certification is — as a kind of process — better than most certifications because it is so holistic and there are no shortcuts. I know the UK BREEAM (a certification like LEED in the USA) formula like the back of my hand. And I can tell you that if too many desks are more than seven meters from the window you get no points. And if they’re all less than seven meters then you get two points. These things end up being a bit arbitrary in many ways. But the B Corp Certification looks at the core essence of your company evidenced by so many different things, and they get to the heart of who you are in a much more real way. ... "
" ... It’s a process similar to ones undergone today to create white rum, though the process of charcoal filtration is traced back to the 19th century. (Notably, Tennessee Whiskey makers adopted the charcoal filtration method for spirits—the Lincoln County Process.) ... "
" ... The WBA is now in the process of rating all of these companies to produce benchmarks that will be freely available in the public domain. Investors and other stakeholders will be able to use these benchmarks in their engagement with these companies to encourage and help them improve their performance. Because companies in an industry will be rank-ordered from best to worst, this will create an incentive for companies to improve their performance against their competitors. Those at the top won’t remain there unless they are constantly improving. The theory of change behind the WBA is to create a virtuous circle of improvement. ... "
" ... The decision-making process will be greatly influenced by these technologies that provide an unprecedented level of data and insights. The management and orchestration of these new technologies will be a challenge. Because of this, simplicity and usability must be at the top of the agenda for those of us who develop software and hardware. ... "
" ... The process we are undertaking is absolutely not economical or for the faint of heart. We make wine in one of the most expensive winegrowing regions in the world, Napa, and pay Napa prices to convert the grapes into wine. Even though the wine would eventually become a spirit, we took no shortcuts during the production of the base wine. We treated it as though the wine would end up in bottle as an ultra-premium Napa wine. ... "